Alternative Tokyo Subway Advertising

In Tokyo, one is bombarded by advertising everywhere you go. You can't escape. Above is a video display built into the top of a subway turnstyle. I can't imaging how anyone is going to retain any message because you're usually flying through the turnstyles with the masses anxious to catch the next train or get out of the station. But you do glance down as you swipe your automatic prepaid Pasmo train card. So, perhaps a one second glance will get planted into your subconscious.

Since the advent of e-ink and its very public launch on the cover of Esquire magazine in October, '08, we are now seeing it pop up in advertising, like this banner hanging in Tokyo subway trains.