SMaRT Marketing Director, Jeff Wichmann, explores the latest tech support vendors in Europe and their various marketing techniques at London's annual tech event.
The International Help Desk and IT Support Expo was held at the end of April in London. On hand were many IT Service Management companies from both Europe and America holding seminars, demonstrating case studies, workshops and briefings. ITIL best practices were stamped everywhere. I went in and explored the creative and whimsical displays. Notice the SDI "Lounge" guarded by a Star Wars figure holding their latest PR catalog "The Service Desk Strikes Back".
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